BLACK HEALTH FACTS

• African American Women & Cancer - are more likely to die from the disease due to late detection, have the highest rates of breast, rectal and colon cancer.
• Cardiovascular Disease - leading cause of death for Blacks
• Diabetes - Prevalence of the disease is 70% higher in Blacks 
• HIV/AIDS - Blacks account for 54% of all new HIV/AIDS cases
• Infant Mortality – Death rate is twice as high for Black babies.

  

  CLOSING THE GAP
  The “health gap” in America is real, especially for  communities of color that are disproportionately  represented among  the millions  of under  and uninsured Americans.  Threats to community wellness are not just a threat to persons of color, but to all people. According to research by The Kaiser Foundation, there is an “information gap” among African Americans. Numerous public service programs designed to address this “information gap”  have failed  because the messages did not reach the intended audience. More specifically, many programs were developed without a synergistic and effective strategy. Corporate funded initiatives have also failed because they did not contain effective mechanisms to significantly reduce this “information gap.”
  
  It is against this backdrop that Anderson Communications created The Health Information Network™ (HIN). “An integrated  disease neutral communications platform that delivers vital health messages to large numbers of African American visitors, viewers, listeners and readers in media environments they interact with regularly.”
  
  THE HEALTH INFORMATION NETWORK
  The Health Information Network (HIN) is a national program that disseminates vital  health information using a multi-media  platform strategy including radio, TV, print,
   events, social media and the Internet delivering  health messages to millions of African Americans nationwide. This information empowers them to make positive decisions to improve their quality of life. 
                            
  The HIN is designed to be a corporately funded initiative and includes positions for the sponsoring company’s product advertising  that is attached to the health messages.
                    
  
  WHO'S PRODUCING BHN...
  
  WHO WE ARE
  We are one of the most innovative and experienced marketing services companies! We have a track record of success working with many Fortune 500 companies.
  
  WHAT WE DO
  We work with clients to create and execute Go To Market, i.e. Consumer Marketing solutions that produce results.
  
  HOW WE DO IT
  We develop integrated programs that build "relationships" with consumers because we know that "relationships" build business!